Coupon Related Statistical Facts

Here are some coupon related facts we have gathered from various sources showing a dramatic up-trend in coupon usage world-wide.



  • 88.2 million consumers (47% of internet users) plan on  using online coupons in 2011
  • 92.5 million adult internet users will use online coupons in 2012
  • 96.8 million adult internet users will use online coupons in 2013
  • Every hour spent couponing in 2011 is worth an estimated $100
  • The average savings per coupon used was $1.44 in 2010
  • 74% of consumers search multiple coupon sources each week
  • 25% spend up to an hour shopping for the best online discount deals
  • 47% of respondants use more local deals and coupons than in 2010
  • Moms are roughly twice as likely to search for coupons online as other categories of women
  • 52% of coupon users spend more than 15 minutes per week searching for coupons
  • 25% of coupon users spend between 30 minutes and 60 minutes searching coupons per week
  • $485 billion worth of coupons were distributed in 2010
  • 332 billion coupons were distributed in 2010, the most ever recorded in the U.S.
  • Distribution in 2010 exceeded 2009 by 6.8%, or 21 billion coupons
  • 87.7% of paper coupons were distributed in 2010 via newspaper inserts, for an increase of 19 billion coupons, Digital offers increased by 37% in 2010
  • The face value of coupons in 2010 incresed 6.6%, to an average of $1.46 per coupon
  • 74% of coupons in 2010required the purchase of one item and 26% the purchase of two or more items
  • The average coupon expired in 10.1 weeks in 2010, 10 days shorter than in 2009
  • Overall coupon redemption grew 3.1% to 3.3 billion, in 2010
  • 78.3% of consumers reported using coupons regularly in 2010, up 14.7% from pre-recession levels
  • Consumer coupon use in 2010 added up to $3.7 billion in savings, an increase of $200 million over 2009


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